Privacy Policy
1. Introduction
Lost Rim Sourdough Co. (“we,” “us,” or “our”) operates the website lostrimsourdough.com (the “Site”), including our online ordering store. This Privacy Policy explains what personal information we collect, how we use it, and how we protect it when you visit our Site, place an order, or contact us.
By using our Site, you agree to the practices described in this policy. If you do not agree, please do not use our Site.
2. Information We Collect
a. Order and Account Information
When you place an order through our WooCommerce store, we collect:
- Your name
- Your email address
- Your phone number
- Your billing address
- Your order details and purchase history
We do not directly store your full payment card information. Payment processing is handled by our third-party payment processor (see Section 5). We receive only a transaction confirmation and, where applicable, a payment token to support refunds.
b. Contact Form Submissions
If you reach out through our contact form, we collect your name, email address, phone number, and the contents of your message.
c. Email Newsletter
If you sign up for our email list, we collect your email address and, if provided, your name. You can unsubscribe at any time using the link included in every email we send.
d. Information Collected Automatically
When you visit our Site, information is collected automatically through cookies and analytics tools, including:
- Your browser type and version
- Your approximate location (city/region level)
- Pages you visit, time spent, and actions taken (such as adding items to your cart)
- The website that referred you to ours
- Device type and operating system
- IP address
This data is collected through Google Analytics, Meta Pixel (Facebook Pixel), and standard WooCommerce/WordPress technology.
3. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies. These include:
- WooCommerce cookies — required for the shopping cart, checkout, and order session to function
- Google Analytics cookies — collect anonymized usage data so we can understand how visitors use the Site and improve it
- Meta Pixel (Facebook Pixel) — tracks visitor activity on our Site (such as page views and purchases) and shares that data with Meta to help us measure the effectiveness of our ads and, where applicable, show relevant ads on Facebook and Instagram
- WPForms cookies — support the function of our contact forms
You can control or disable non-essential cookies through your browser settings. Note that disabling cookies may prevent you from completing a purchase or using certain features of the Site.
For more information on how Meta uses data collected via Pixel, visit: facebook.com/privacy/policy. For Google’s data practices, visit: policies.google.com/privacy.
4. How We Use Your Information
We use the information we collect to:
- Process and fulfill your orders and send order confirmations
- Communicate with you about your order or inquiry
- Send marketing emails if you have opted in (you can unsubscribe at any time)
- Improve the performance and usability of our Site
- Measure the performance of our advertising campaigns via Google Analytics and Meta Pixel
- Show relevant ads on Meta platforms (Facebook/Instagram) to people who have visited our Site
- Prevent fraud and maintain the security of our store
We do not use your information for automated decision-making or profiling beyond standard advertising retargeting.
5. Sharing of Your Information
We do not sell your personal information. We may share your data with the following third parties to operate our business:
- Square, Inc. — processes all payments made through our store. Your billing information and payment details are transmitted directly to Square. We do not store your full card information on our servers. View Square’s privacy policy at squareup.com/legal/privacy.
- Mailchimp (Intuit Inc.) — manages our email marketing list. If you subscribe to our newsletter, your email address and name are stored in Mailchimp. View their privacy policy at mailchimp.com/legal/privacy.
- Meta Platforms, Inc. — receives behavioral data from our Site via Meta Pixel for advertising measurement and retargeting purposes.
- Google LLC — receives anonymized analytics data via Google Analytics.
- WPForms — processes contact form submissions on our behalf.
- WooCommerce / Automattic — the platform powering our online store.
- Other service providers who help us operate our website and business, under confidentiality obligations.
We may also disclose your information if required by law, court order, or to protect the safety and rights of our business or others.
6. Data Retention
We retain order records and associated personal information for as long as necessary to fulfill your order, handle returns, and comply with applicable tax and record-keeping requirements (typically 7 years for financial records).
Contact form submissions are retained for as long as needed to respond to your inquiry. Email subscribers are retained until you unsubscribe. Google Analytics data is retained per our account settings (typically 14 months). You may request deletion of your personal information at any time by contacting us at the details in Section 10.
7. Data Security
We take reasonable technical and organizational steps to protect your personal information. Our Site uses SSL/HTTPS encryption for all data transmitted through the checkout and contact forms. Payment information is handled directly by our payment processor and is not stored on our servers.
No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security. If we become aware of a data breach involving your personal information, we will notify affected individuals as required under Idaho Code § 28-51-104 (Idaho’s data breach notification law).
8. Email Marketing and Opt-Out
If you have subscribed to our email list, we may send you promotional emails about new products, seasonal offerings, and updates from Lost Rim Sourdough Co. Every marketing email we send includes an unsubscribe link. You can also opt out at any time by emailing us at [email protected].
Unsubscribing from marketing emails will not affect transactional communications related to an active order.
9. Third-Party Links
Our Site may contain links to third-party websites (such as social media platforms or Google Maps). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
10. Your Rights and Choices
You have the following rights regarding your personal information:
- Access — you may request a copy of the personal information we hold about you
- Correction — you may ask us to correct inaccurate information
- Deletion — you may request that we delete your personal information (subject to any legal retention obligations)
- Opt out of email marketing — unsubscribe via the link in any email or contact us directly
- Opt out of Google Analytics — install the Google Analytics Opt-out Browser Add-on
- Opt out of Meta ad tracking — visit Facebook Ad Preferences or use your browser’s cookie settings
To exercise your rights, contact us at:
Email: [email protected]
Phone: (986) 837-8189
We will respond to requests within 30 days.
11. Children’s Privacy
Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has submitted personal information to us, please contact us and we will promptly delete it.
12. Idaho Residents
Idaho has not enacted a comprehensive consumer privacy law as of the effective date of this policy. Idaho residents are protected by Idaho’s data breach notification law (Idaho Code § 28-51-104), which requires us to notify you if your personal information is compromised in a security breach.
The Idaho Attorney General’s Consumer Protection Division (Idaho Code § 48-601 et seq.) also enforces against deceptive data practices. If you have concerns, you may contact their office at ag.idaho.gov.
13. Visitors from Other States
If you are a resident of California or another state with a comprehensive privacy law, you may have additional rights — such as the right to opt out of the sale or sharing of personal data for targeted advertising under the CCPA/CPRA. While we are an Idaho-based business, we respect the rights of all our customers. Please contact us using the details in Section 10 to exercise any applicable rights.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the Effective Date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
15. Contact Us
If you have questions or concerns about this Privacy Policy, please reach out:
Lost Rim Sourdough Co.
201 N Orchard St, Boise, ID 83706
Website: lostrimsourdough.com
Email: [email protected]
Phone: (986) 837-8189